Google Maps Outreach Workflow

How to find and contact local businesses that need our help.

Step 1: Finding Businesses

Go to Google Maps and search for local business categories. Examples:

  • "Boutique near me"
  • "Dental clinic in [City Name]"
  • "Plumbers in [Area Name]"
  • "Interior Designers in [City Name]"

Step 2: What to Look For

Identify businesses that need a website:

  • No Website Listed: If the "Website" button is missing, they are a perfect lead.
  • Old/Broken Website: If their site looks very old or doesn't work on mobile.
  • Reviews: If they have good reviews but no website, they are likely a successful business missing out on digital growth.

Step 3: Noting Details

Maintain a simple Excel sheet or notebook with:

  • Business name
  • Phone number
  • Area / location
  • Preferred contact method (Call / WhatsApp)
  • Status (Called / Messaged / Interested / Follow-up / Closed)
  • Last contacted date

Step 4: Best Time to Contact

Timing matters for small business owners:

  • Retail/Shops: 11:00 AM - 1:00 PM (Before lunch rush)
  • Service Providers: 9:00 AM - 10:00 AM or 4:00 PM - 6:00 PM
  • Avoid: Lunch hours (1:00 PM - 3:00 PM) and late evenings.
  • If calls are not answered, send a polite WhatsApp message during business hours.
  • Avoid late nights and repeated messages.

Step 5: Choosing the Outreach Channel

Pick the method that works best for the business owner:

  • If the business answers calls, use the calling script.
  • If calls are not answered, send a polite WhatsApp message.
  • If the business prefers WhatsApp, continue the conversation there.
  • Do not force calls if the client prefers messaging.

Calling ScriptWhatsApp Templates

Step 6: Follow-up Discipline

Keep follow-ups professional and limited:

  • Maximum 1 call attempt per day.
  • Maximum 2 WhatsApp follow-ups.
  • If no response after final follow-up, mark the lead as No Response / Closed.
  • Always remain polite and professional.

Final Guidelines

  • Do not spam or pressure business owners.
  • Follow the official calling scripts and WhatsApp templates.
  • Do not promise instant Google rankings or guaranteed leads.
  • Do not collect payments personally.
  • Always represent Sai Chandra Solutions professionally.

Visual Sales Flow Diagram

A simple, step-by-step flow from lead discovery to deal closure.

Step 1: Lead Discovery

  • Google Maps
  • Personal Network
  • Referrals

Step 2: Choose Outreach Channel

  • Call-first (if business answers calls)
  • WhatsApp-first (if unanswered or preferred)

Step 3: Conversation Flow

  • High Interest → Continue & proceed
  • Medium Interest → Follow-up
  • Not Interested → Close politely

Step 4: Explain Process

  • Website scope
  • One-time pricing
  • No false promises

Step 5: Payment Process

  • 50% advance → project start
  • 50% after delivery → project completion
  • Payments only to official company account

Step 6: Commission

  • 50% commission after advance
  • 50% commission after final payment

Step 7: Delivery & Support

  • Website delivered
  • Company handles support

Rules to Remember

  • Channel is flexible (Call or WhatsApp)
  • Rules are fixed
  • No personal payment collection
  • Professional communication only